RM Williams

RMW is an established footwear brand in Australia. They had a new set of brand guidelines and needed help translating those into a set of premium designs. Working remotely with them in Australia an on-brand set of designs were seamlessly integrated with their upcoming platform update.

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Product Detail Page

RM Williams Product Detail Page design

Product Imagery

At wider breakpoints the extra space is used to show multiple high quality images

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Product Imagery

At wider breakpoints the extra space is used to show multiple high quality images

Width Size Guide

A Size Guide popup is easily accessible to help inform users on this relatively complex / unheard of selection.

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Width Size Guide

A Size Guide popup is easily accessible to help inform users on this relatively complex / unheard of selection.

Size Selector

RMW sells shoes using 4 different standards. This tabbed dropdown approach addresses this added complexity by neatly organising sizes.

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Size Selector

RMW sells shoes using 4 different standards. This tabbed dropdown approach addresses this added complexity by neatly organising sizes.

Cross Selling

Sale messaging here encourages the purchase of complimentary products, increasing average order values.

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Cross Selling

Sale messaging here encourages the purchase of complimentary products, increasing average order values.

Brand Messaging

Editorial content helps reinforce brand messaging, reinforcing brand loyalty and customer retention.

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Brand Messaging

Editorial content helps reinforce brand messaging, reinforcing brand loyalty and customer retention.

Adaptive Search

RM Williams search design

Search Suggestions

Predictive Search helps customers find what they are looking for quickly and efficiently

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Search Suggestions

Predictive Search helps customers find what they are looking for quickly and efficiently

Live Search Results

Updating search results on keystroke as opposed to a page refresh customers can more seamlessly find what they are looking for

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Live Search Results

Updating search results on keystroke as opposed to a page refresh customers can more seamlessly find what they are looking for

Product Grid

Two products per row allow for faster navigation and surfaces more products above the fold.

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Product Grid

Two products per row allow for faster navigation and surfaces more products above the fold.

List Page

RM Williams list page design

Filters

Horizontal filters, as opposed to a sidebar, allows for a higher proportion of screen real estate to be dedicated towards product imagery

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Filters

Horizontal filters, as opposed to a sidebar, allows for a higher proportion of screen real estate to be dedicated towards product imagery

Model Shots on Hover

Having the option to show a model shot instead of a standard product image encourages greater engagement and click through rates

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Model Shots on Hover

Having the option to show a model shot instead of a standard product image encourages greater engagement and click through rates

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