Gow Langsford

Gow Langsford, an established gallery in New Zealand offered an interesting design brief. A savage launch schedule demanded a new approach when it came to design processes.

hexagonal section divider

Artist Page

Gow Langsford artist page design

Contemporary Aesthetic

So often you see similar visuals for art galleries - with their stark use of white and airy spacings, mimicking their physical gallery. Gow Langsford wanted to take a different direction with its use of tight image spacings and bold minimilism.

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Contemporary Aesthetic

So often you see similar visuals for art galleries - with their stark use of white and airy spacings, mimicking their physical gallery. Gow Langsford wanted to take a different direction with its use of tight image spacings and bold minimilism.

Information overload

Additional filtering and sort options prevent information overload while aiding the user towards a specifc item or genre they are looking for.

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Information overload

Additional filtering and sort options prevent information overload while aiding the user towards a specifc item or genre they are looking for.

Video Content

Video is a fantastic medium for galleries to showcase their often beautiful physical spaces - here a video of this artist past exhibition is presented in a clean bold way, in keep with the visual vibe of the rest of the site.

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Video Content

Video is a fantastic medium for galleries to showcase their often beautiful physical spaces - here a video of this artist past exhibition is presented in a clean bold way, in keep with the visual vibe of the rest of the site.

Dropdown

Gow Langsford dropdown menu design

Universal Menu

The traditional hamburger icon is not relegated just to mobile devices here. Gow Langsford's mission of clean contemporary minimilism extends also to their site header. Offloading page navigation away from the main header allows for a much cleaner experience, drawing the users eye to hero imagery instead of page links.

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Universal Menu

The traditional hamburger icon is not relegated just to mobile devices here. Gow Langsford's mission of clean contemporary minimilism extends also to their site header. Offloading page navigation away from the main header allows for a much cleaner experience, drawing the users eye to hero imagery instead of page links.

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